Strategic Crisis Communication

• Strategic Risk Assessment - the key foundation for Communications.

• Communicating in a Crisis - Plans, Preparations & Contacts

• Warning & Informing Communications compared to News coverage.

• Pre - Event Communications Lessons from Singapore Grand Prix

• Preparing a Press Release and Conference for Radio, TV, Online.

• The growing importance of Social Networking sites.

• The Interview - Turning Negatives into Positives - TV & Radio techniques, selecting the right Media Spokesperson - Individual TV Interview exercise.

• Press Conference - Keeping Control & Coping with Group think
  

• Post Event Communications - Key Messages and lasting images.
  

• Coping with a Hostile Press - Setting the Agenda
  

• Event Communications - when things go well and when things go wrong - Lessons from 7/7 London Bombings - the pace and speed of the media.
  

• Pictures, Pictures, Pictures - Know your Audience - Know the Media - National

• International differences.
  

• Brand Reputation at home and abroad
  

• Common solutions for Individual Threats - Terrorism, Weather, Power Outage,

• Transport Failure and Hostile Media.