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Strategic Crisis Communication

Strategic Crisis Communication
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  • Strategic Risk Assessment - the key foundation for Communications.
  • Communicating in a Crisis - Plans, Preparations & Contacts
  • Warning & Informing Communications compared to News coverage.
  • Pre - Event Communications Lessons from Singapore Grand Prix
  • Preparing a Press Release and Conference for Radio, TV, Online.
  • The growing importance of Social Networking sites.
  • The Interview - Turning Negatives into Positives - TV & Radio techniques, selecting the right Media Spokesperson - Individual TV Interview exercise.
  • Press Conference - Keeping Control & Coping with Group think
  • Post Event Communications - Key Messages and lasting images.
  • Coping with a Hostile Press - Setting the Agenda
  • Event Communications - when things go well and when things go wrong - Lessons from 7/7 London Bombings - the pace and speed of the media.
  • Pictures, Pictures, Pictures - Know your Audience - Know the Media - National
  • International differences.
  • Brand Reputation at home and abroad
  • Common solutions for Individual Threats - Terrorism, Weather, Power Outage,
  • Transport Failure and Hostile Media.
 


© 2012 MEDIAVIATION LIMITED - PRIVATE AIR AMBULANCE | MEDICAL FLIGHT SERVICES | MEDICAL ASSISTANCE
To contact Mediaviation in UK office hours call +44 (0) 845 094 8408 (Mon - Fri 09:00 - 17:30 GMT)
Out of office hours call the Duty Manager on +44 (0) 793 235 8520
Address: Blake House, 18 Blake Street, York, North Yorkshire, YO1 8QH, United Kingdom